Vani Kapoor launches website in Mumbai

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Parcos is now launching Parcos.com, its omnichannel online shopping destination for luxury fragrances, beauty and wellness products. Parcos, established in 2004, is synonymous with luxury, prestige and authentic beauty products and is the leader in the Indian beauty retail segment. The name PARCOS is an abbreviation of the French words “Parfums & Cosmétique”, meaning perfumes and cosmetics with guaranteed authenticity.

With 45 physical stores in 18 cities across the country, Parcos is now expanding its online reach to deliver a holistic omnichannel experience to its consumers. Parcos offers a huge selection of over 50 international luxury brands and over 4,000 products from brands such as Carolina Herrera, Gucci, Issey Miyake, Versace, Paco Rabanne, Dolce & Gabbana, Clarins and more. Its categories include perfume, makeup and skin care products.

Parcos has a long-standing partnership with its brands and builds its credibility through consistent delivery to its customers. Our international partnerships with global giants such as LVMH, the SHISEIDO GROUP, L’OREAL, PUIG, COTY, INTERPARFUMS and more, make Parcos their trusted partner in India. Parcos has also formed strong associations with popular Indian e-commerce players in India like Amazon, Tata Cliq and Nykaa with its dedicated brand pages and the look and feel of the Parcos store.

Biju Antony, CEO and Executive Director of Baccarose Perfumes and Beauty Products Pvt Ltd, said: “With Parcos.com, we wanted to expand the luxury retail experience beyond our 45 Parcos luxury beauty stores in across India. We now offer the same personalized service direct to your door-to-door, with a complete and unique shopping experience like never before in luxury. Our slogan, “The Beauty of Luxury” is inspired by our ambition to expand the base of luxury beauty to a wider audience in different geographies and demographics. ”

Parcos.com will provide you with ultra-luxurious browsing and a personalized shopping experience, as it is the only Indian platform that represents global brand equity online. Parcos.com customers will be the first to take advantage of special brand offers, sneak peeks of new brand launches, giveaways with shopping, news and updates on the latest beauty trends, celebrity favorites and influencers and advice from beauty experts. In addition, Parcos.com will have a specially designed loyalty program that seamlessly integrates the shopping experience at a single destination.

Villoo Daji, Group Marketing Manager, Baccarose Perfumes and Beauty Products Pvt. Ltd., “With the rapid growth of the digital landscape, we intend to foster the affinity and adoption of new age millennials and ambitious luxury shoppers, by providing different platforms to engage, to start with the Parcos Beauty Influencer Awards. Parcos.com is powered by AI capabilities and seamless integrations to ensure consumers are happy at all touchpoints.

Popular Bollywood actor and youth icon Vani Kapoor, “Parcos has been my favorite beauty destination in India, and I have always been greeted by smiling staff and a wide assortment of luxury beauty products in the stores. With Parcos.com, I now have the choice to continue my beauty shopping at my convenience.

To discover and learn more about Parcos.com, please visit the website -http: //www.parcos.com

About Baccarose

In 1984, Baccarose moved to India with a manufacturing facility in western India to produce perfumes and cosmetics. Soon we diversified our partnerships with brands and made inroads into the nation’s retail industry. Baccarose is the leading distributor of international luxury beauty brands, with an extravagant list of fragrance, skin care and makeup brands. Since the establishment of the very first perfume counter in a department store in India, 37 years later, we are now present in more than 5000 outlets in the country, more than 380 consumer counters, 45 stand-alone Parcos stores, 29 offices and 16 warehouses with trained consultants in retail stores all over India, providing the customer with the best in class experience. Baccarose, with over 50+ brands, has undoubtedly established itself as a ‘pioneer in the distribution of luxury brands’ in the Indian beauty sector, claiming nearly 60% of the beauty market share in the country. Our goal is to strengthen the presence of our brands in the country and enable the discovery of the best collections of skin care, makeup and fragrances while ensuring consumers an exclusive retail experience.

Today, as we strategize to build the identity of all of our brands, we strongly focus on innovative marketing plans, leverage our long-standing relationships with various partners and continue to strengthen our extensive distribution network.

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Posted on: Saturday October 16, 2021 12:33 IST

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