South Korean bakery Paris Baguette opens in Austin

South Korean bakery chain Paris Baguette opened its first location in Austin this month. The bakery at 110 Jacob Fontaine Lane debuted in the Highlands neighborhood on August 4.

The chain is known for its Korean and French baked goods – fruit and cream-filled buns, mochi donuts, red bean rolls, croissants, pies, raisin breads, egg tarts and more. Then there are the beautifully decorated decadent cakes, available by the slice or whole, as well as different types of bread, such as baguettes (duh), pain au lait, and croissant breads.

It’s not just sweets, it’s savory foods, like sandwiches (yes, some made on baguettes), wraps, and salads. On the drinks side, there are hot and iced coffee and espresso drinks, matchas, teas and hot chocolates.

The Austin location offers indoor and outdoor seating. Online ordering is not yet available.

Co-owner/founder Hur Young-in opened the first Paris Baguette in 1986, and he and the family eventually formed the owning company SPC Group in 2004. Paris Baguette expanded globally and opened the first location American in Los Angeles in 2005. There are also two locations in Houston and three in the Dallas-Fort Worth area.

There are also other similar Asian bakery chains in Austin, just a seven-minute drive from Paris Baguette: French-Korean bakery Tous Les Jours and Taiwanese bakery 85C Bakery.

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