Popular wing restaurant expands in New Jersey

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Wingstop, the popular chicken wing restaurant, sprawls across New Jersey. The most recent location is in Aberdeen, with locations planned for Eatontown, Freehold and Toms River. They also opened a new store in Deptford recently. The Neptune location opened in December.

The aviation-themed restaurant chain is headquartered in Texas with more than 1,500 locations worldwide. According to the Asbury Park press, Wingstop thrived during the pandemic by focusing on its take-out and delivery operations. Its main competitor, Buffalo Wild Wings, focuses more on the dining experience in its restaurants.

The chain is known for its chicken wings with various rubs and sauces; some of the sauces are: Hawaiian, Garlic Parmesan, Lemon Pepper, Mild, Hot Original, Hickory Smoked BBQ, Atomic, Habanero Mango, Cajun, Louisiana Rub and Korean Spicy Q. The company slogan is: Where the flavor takes its wings.

Aberdeen’s new location is on Rte. 35 in Aberdeen Square; the Toms River store will be located in the Toms River Mall and is expected to open in late October. The Freehold restaurant will be located in Colonial Plaza.

In response to the national shortage of chicken wings, Wingstop launched the “Thighstop” virtual menu; as you can guess, instead of wings, they use chicken thighs with a variety of rubs and sauces. Thighstop has no brick and mortar locations; you can only order them for DoorDash delivery. The shortage of wings is due to increased demand due to the pandemic; according to CNN, Wingstop’s activity grew by 21% in 2020.

The above post reflects the thoughts and observations of New Jersey 101.5 talk show host Bill Doyle. All opinions expressed are those of Bill Doyle.

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