NYC’s Burberry and Lucien collaborated to transform the restaurant – Robb Report
One of New York’s trendiest French restaurants just got an English accent.
On Thursday, Lucien unveiled a new collaboration with Burberry that sees the downtown box covered in the clothing brand’s signature plaid. Diners will find the plaid pattern on everything from the outdoor canopy to bar stools and seat covers.
The two companies both have quite a storied history: Founded in 1998 by Lucien Bahaj and now run by his son Zac, Lucien is a hub for downtown creatives. Artists, filmmakers, designers, writers and more have passed through its bright yellow entrance to indulge in cocktails and French fare. Meanwhile, Burberry has been around since 1856, and its outerwear, scarves and other plaid prints could be identified from miles away.
Lucien and Burberry decided to collaborate to honor three of their common pillars: heritage, heritage and community. In the same way that the restaurant serves as a gathering place for New Yorkers, Burberry founder Thomas Burberry has welcomed local communities as manager of the Old Angel Café in Basingstoke, England, as well as his home, Crossways. Connected through the centuries, Bahaj and Burberry have focused on bringing people together.
While the collaboration is more evident in Lucien’s new decor, the brands have teamed up on a multitude of objects. There are dishes, coasters, napkins, matchboxes, pencils, and double-branded t-shirts (though these limited-edition t-shirts aren’t for sale). A specially curated menu even features a Burberry-inspired cocktail.
Actress and filmmaker Coco Baudelle participated in the illustration of this new menu, the Lucien signature illustrated drinks menu, of which she also participated in the design. “It felt like we were back where we started. On the brink of a scorching, sweaty summer in the most exhilarating city on earth,” she said. Told QG. “With a Lucien party T-shirt!” It brought back sweet memories for me. »
If you’re interested in making your own souvenirs at Burberry’s ornate Lucien, you better act fast: The pop-up will only run until May 29.