French luxury brand Saint Laurent announces it will stop using fur from next year

0

French luxury brand Saint Laurent announces it will stop using fur from next year

  • Parent company Kering has said it will be completely fur-free by its fall 2022 range
  • The luxury company also owns Gucci, Balenciaga and Alexander McQueen
  • Saint Laurent faced protests from PETA after Kate Moss wore fur in campaign










French high-end fashion brand Saint Laurent will stop using fur in its collections from next year, its parent company Kering has announced.

Kering, who also owns Gucci, Balenciaga, Alexander McQueen and Botta Venega, will be completely fur-free in all of their fashion houses.

This means that Brioni will also abandon the controversial practice, which has led to a number of protests from animal rights groups.

French high-end fashion brand Saint Laurent will stop using fur in its collections from next year, its parent company Kering announced on Friday. Pictured: A model wears a fur creation for Saint Laurent during Paris Fashion Week last year

PETA demonstrated outside a Saint Laurent storefront earlier this year after Kate Moss wore fur in a campaign

PETA protested outside a Saint Laurent storefront earlier this year after Kate Moss wore fur in a campaign

Group Chairman and CEO François-Henri Pinault said: “Getting rid of fur completely as a group is the right thing to do.

“We do it out of conviction, with a concern for ethics and modernity.

The move will take effect from the fall 2022 collections.

Gucci was the first house of Kering to ban fur from its range in 2017.

In 2019, Kering published a set of animal welfare standards covering other animal fibers and materials in their clothing.

Animal rights groups have long pressured the global fashion industry to give up fur, and several, including Versace, Chanel and Michael Kors, had already stopped using it.

Kering, who also owns Gucci, Balenciaga, Alexander McQueen and Botta Venega, will be completely fur-free in all of their fashion houses.  Pictured: Saint Laurent model wearing fur

Kering, who also owns Gucci, Balenciaga, Alexander McQueen and Botta Venega, will be completely fur-free in all of their fashion houses. Pictured: Saint Laurent model in fur

People for the Ethical Treatment of Animals (PETA) took the initiative to protest against Saint Laurent, demonstrating outside its trendy avenue Montaigne store in Paris this year after model Kate Moss appeared in an advertising campaign for the mark wearing a fox coat.

Henri-Pinault added: “For many years, Kering has sought to take the lead in sustainable development, guided by a vision of luxury inseparable from the highest environmental and social values ​​and standards.

“In terms of animal welfare, our Group has always demonstrated its desire to improve practices within its own supply chain and in the luxury sector in general.

“Now is the time to take another step forward by ending the use of fur in all of our collections. The world has changed, and so have our customers, and luxury naturally has to adapt. ‘

PETA founder Ingrid Newkirk said in a statement after today’s announcement: “PETA supporters who have sent over 100,000 letters to Kering this year alone and have demonstrated outside Saint Laurent stores can celebrate today’s announcement that all Kering brands go fur-free.

“No one with a heart will wear fur, no sane designer will touch it, and any fashion house still selling it in 2021 is a disgrace.”

Leave A Reply

Your email address will not be published.