French luxury audio brand Devialet launches ‘experience store’ on Leicestershire race track


A French audio technology company is set to open a new ‘experience store’ on a Leicestershire race track.

Paris-based Devialet specializes in producing what is described as “the best audio experience in the world”.

The company will be opening the Leicester Audio Lounge next week at Sutton Circuit, in Sutton in the Elms, near Broughton Astley.

Find out more about the new Leicestershire openings and events here

It will be the first British experience store outside of London.

The Devialet product line includes the Phantom range of Airplay standalone wireless speakers, Gemini active noise canceling in-ear headphones and its flagship Devialet Expert Pro amplifiers.

Devialet was established in 2007, initially producing amplifiers. Since then, the company has expanded its product line and developed the ADH (Analogue Digital Hybrid) intelligence which it describes as “the world’s first digital and analog hybrid amplification, using patented technology to ensure a listening experience. optimal without distortion “.

Customers visiting the store will find a bespoke, immersive sound room, where they can view and try out the products.

It will open next week

Speaking of its experience stores, a spokesperson for Devialet told LeicestershireLive: “Initially, Devialet allowed certain dedicated HiFi centers to promote the products, but this did not provide the dedicated immersive experience required to present the range.

“It was decided that dedicated experience centers would be launched to match the caliber of the audio equipment. These centers are based primarily in London, with locations in Harrods, Selfridges and Westfield shopping centers.

“Sutton Circuit is Leicestershire’s premier outdoor karting experience, providing a unique environment that attracts many high-profile customers. This, combined with a modern and specially designed showroom, made it an ideal location for Devialet’s latest experience center.

“Our experts, audio technicians trained by Devialet, are committed to guaranteeing our customers the ideal Devialet experience, to help them find the system that meets their needs.

Audio Lounge Leicester will be open by appointment only and will now accept bookings for tours from Monday 18 October. Send an email to [email protected] for more information.

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