Edenred: France welcomes the government’s decision to raise …

Like last year, this measure aims to strengthen the purchasing power of French consumers while providing essential support to local and independent traders. Many of these traders are counting on the end of year celebrations to recover the income lost since the onset of the health crisis in 2020.

Stimulate the purchasing power of French consumers during the holidays while channeling reserved funds to French merchants

Each year, employee gift vouchers inject nearly 2 billion euros into the French economy, thus helping to support traders. According to a report by the A3C trade association [Association professionnelle des émetteurs de chèques- et cartes-cadeau, which represents 90% of the market], 80% of this additional activity directly benefits independent retailers and specialty stores.

Following the decision of the French government to raise the exemption limit for gift vouchers again this year from € 171 to € 250 until the end of 2021, this additional activity should develop.

Patrick Langlois, CEO Northern Europe and France of Edenred, noted: “We welcome the government’s decision, which will benefit a considerable number of employees. This is something we are calling for alongside our trading partners, still reeling from the health crisis. The raising of the exemption limit for employee gift certificates for works councils and companies this year again is excellent news. It’s a smart way to support the purchasing power of French consumers during the holiday season, while directing their spending to dedicated channels like local merchants and independent stores.

Very positive results in 2020

The French Ministry of Finance implemented a similar measure in 2020, by doubling the exemption limit for employee gift vouchers. The initiative was a resounding success and made it possible to boost spending significantly.

An online portal to join the Kadéos acceptance network today

Local merchants and independent stores can now join the Edenred network in just a few clicks via a specially designed online portal. They can then start accepting Kadéos gift vouchers, which are used by more than 3 million employees for their holiday purchases.

Access the online portal

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