Burger King Japan’s all-you-can-eat challenge knocks us out of the ring
How many one pound coins can a man handle?
In recent years, Burger King has challenged its customers in Japan to consume more calories than usual, with mammoths “great one pound” burgers containing everything from cheese to buns to beef.
Sometimes the chain goes even further with its monstrous meals, allowing customers to order as many books as they can consume. We participated in one of these all-you-can-eat challenges two years ago and failed miserably because our reporter Yuuichiro Wasai only consumed one burger during the 45-minute binge.
So when the channel announced that it would be holding another all-you-can-eat challenge in select channels on July 9, 10, 16, and 17, our reporter PK Sanjun decided to see if he could beat our old record, booking into a time slot on the website as needed, and meet at the Roppongi branch on the first day of the challenge.
Tickets to participate in the challenge are priced at 2,900 yen ($21.15) each, which is a lot considering you get a Maximum Super One-Pound Beef Burger, a medium order of fries and a medium drink begin. This set alone costs 2,400 yen, so it costs an extra 500 yen to binge on as many burgers as you want.
The Maximum Super One Pound Beef Burger, or the Max Cho One Pound Beef Burgeras it is called in Japanese, is an ultra-heavy burger with four patties, and it’s said to be about the size of two regular burgers.
For the all-you-can-eat challenge, last orders must be placed after 30 minutes, and you can only order again once you’ve finished your burger. With those challenge rules clear in his head, PK sat down with his first burger, aiming to knock out at least two to get his money’s worth.
PK knew the burger was going to be big, but he didn’t realize how big it was until he was sitting in front of him. Not only was it big, it was heavy, but it was too late to turn back now, especially since he was wearing his battle gear, in the form of the Cho One-Pound Beef Burger The Challenge Memorial Teewhich is given free of charge to each participant.
Biting into the beast, PK’s mouth was flooded with delicious, meaty juices, accompanied by deliciously richer mayonnaise, soft, tender rolls and the refreshing taste of tomato, pickles and onion.
With four slices of cheddar cheese and four slices of crispy bacon included in the four patty burger, it was an absolute taste sensation! It was absolutely delicious, and PK is proud to say he nailed his first burger in just eight minutes.
At this point, a staff member who was taking orders from attendees approached PK and asked if he would like a second burger. With his heavy stomach from the one-pound burger, which actually weighs 608 grams (1.3 pounds), PK found himself declining the request.
PK felt like he was committing a taboo by not ordering another burger, but he just couldn’t imagine himself capable of taking down another. However, after several offers from the staff, PK finally agreed, ordering another burger about 20 minutes after finishing his first.
PK’s once smiling face had certainly changed since his first bite. The burger that had once looked so delicious now looked like an intimidating wall of meat, and his bites were now small and hungry, which seemed like an impossible challenge.
As PK began to understand why his colleague had only consumed one burger in the previous challenge, he mustered as much strength as he could to at least improve on our first attempt.
So he picked out the four beef patties and slowly but surely chewed them.
With his stomach now really full to bursting, PK weighed what was left of the burger – yes, he takes his food seriously – with a scale he had brought with him.
As a result of the weigh-in, PK’s total burger consumption amounted to a whopping 868 grams. That’s a lot of burgers in one sitting, so PK packed up what was left and took it home with him.
After checking in with the staff to see how his success story compared to other diners, PK was surprised to learn that the highest record of the branch he visited that day was five burgers. At the Omiya branch, there was even greater success, with a restaurant down seven burgers!
According to staff, diners who set the highest record at each store will be invited to an exclusive event to be held in August. Needless to say, PK’s result won’t earn him an invite to this event, but that’s not too bad – at least he was able to reach his goal of eating 100 bowls of wanko soba!