Alain Ducasse’s blue at Iconsiam wins a prestigious French distinction

Siam Piwat Co Ltd, the world’s leading commercial property developer and co-owner of the Iconsiam shopping complex, marked a new milestone in Thailand’s retail history with Blue by Alain Ducasse, Iconsiam’s Michelin-starred restaurant, which won the prestigious Le French Design 100 award.

Awards that honor French designers for their work outside France are another accolade on the list of international awards for Thailand, further boosting its reputation globally.

The awards ceremony at the French presidential palace took place in the presence of French President Emmanuel Macron and his wife Brigitte Macron, Minister of Culture Roselyne Bachelot-Narquin, Hervé Lemoine, president of the jury, and guest of honor Philippe Starck. During the ceremony, Jouin Manku, a leading French design agency, received the Le French Design 100 award for its design for Blue By Alain Ducasse at Iconsiam in Bangkok.

Chadatip Chutrakul, CEO of Siam Piwat Group and Director of Iconsiam, said: “Blue by Alain Ducasse is another company born from our key philosophy to deliver experiences beyond expectations. Our intention was to invite one of the world’s best-known chefs to open a restaurant here in Thailand to provide a first-ever experience and strengthen Thailand’s position as one of the world’s top dining destinations. This is why Blue by Alain Ducasse is exclusive to Thailand. We worked closely with Alain Ducasse and Jouin Manku, the French design agency who meticulously supervised every detail of the interior design to bring the ultimate dining experience and unique aesthetic to life.

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